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Viewability: the mobile video advertising advantage
As advertisers and agencies start to understand the value of mobile advertising, they're asking much more subtle, probing questions. They're no longer concerned with how to port banner ads across to...
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Viewability is like Above-the-fold
The next time you walk past a news stand, take a quick look at the front covers of the newspapers. Chances are, you'll see at least one ad, alongside the masthead and headline. This is because the...
View ArticleFull-screen mobile video is viewability by design
Adopting a full-screen approach to mobile advertising addresses many (but not all) of the viewability issues facing the mobile advertising ecosystem. For starters, full-screen ad placements take up the...
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